In this scenario, Joe's is using a(n) _____ coupon. The managers of a fast-food chain want to publicize their restaurants. Which of the following is an advantage of personal selling over other forms of promotion? Tags: Question 7 . Sales promotions are a short-term marketing tactic to create urgency and increase sales. 80. A sales promotion trap can result when several competitors use promotions extensively. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Q15. SURVEY . Which of the following is an example of a nonfranchise-building promotion? The oldest, most widely used, and most effective sales promotion tool is. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Got Game, a sports store, ran a promotion campaign in which it offered a box of 15 Pyramid golf balls at the price of 12 balls. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. Which of the following is true of the increase in sales promotion by brand managers? These payments are called. 107. These points can be used to purchase cookware, dishes, and other similar hard goods. Create Urgency. advertising a new product on television. This discount will be deducted straight from the bill. One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service. C. Results of sampling could be … _____ is a common sampling technique for small, lightweight products that are nonperishable. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. C. It involves extensive postal restrictions. C) enables company to build its database Account-specific marketing is also known as, Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. c. This is an example of a(n) _____ coupon. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. Which of the following is true of horizontal cooperative advertising? When a brand moves to the maturity stage, advertising is primarily used as a reminder to keep consumers aware of the brand. It is one of the most credible forms of promotion and can be persuasive. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. Which of the following is true of in-store couponing? The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. It will not reach nonusers of the carrier brand. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. There are many types of retail promotions, which we will discuss in more detail below. 61. A. 67. 87. B. advertising is primarily a reminder to keep consumers aware of the brand. 87. D. allow a marketer to offer a price reduction only to consumers who are price-sensitive. The most popular method for distributing coupons is through. 121. Sales promotion could promote these products ... 180 seconds . Sampling is generally considered the least effective way to generate trial. 108. A. B) Retailers have exclusive products that cannot be purchased from competitors. Which of the following is a limitation of door-to-door sampling? The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. ANSWER: (4) Both 2 and 3. A. 97. Event sampling is where a package is attached to another item. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. _____ marketing is a type of marketing in which a manufacturer collaborates with an individual retailer to create a customized promotion that accomplishes mutual objectives. AACSB: Reflective Thinking. 114. 60. C. to introduce a new product into the marketplace. 104. 72. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. This is an example of a(n) _____ coupon. For more advice on sales promotion management visit the Mando’s promotional risk management page. Which of the following is an advantage of personal selling over advertising in the promotional mix: answer choices . _____ is the factors contributing for the rapid growth of Sales Promotion. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. Sales Promotion is a tool used to stimulate sales by employing incentive element to attract customers. Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called, 103. _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. A. 70. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Which of the following statements is true of couponing? The costs of the sampling program can easily be recovered with just a few purchases. Everyone loves a bargain, right? 58. Which of the following is an advantage of using online sales promotions? When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. This is an example of. An appliance manufacturer offers a $50 payment to salespeople who work at J&J Appliance Inc., a retailer, for each sale of the company's new line of refrigerators. In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand. 74. Sales promotion is very important for any product, especially for newly launched and designed product. Consumers must pay the manufacturers' cost-price or a _____ premium. Sales promotions are now considered an essential part of an organization's branding strategies. C. Nonusers of rebates perceive the rebate redemption process as too complicated. Which of the following statements is true of rebates? Sales promotion is very important for any product, especially for newly launched and designed product. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward. Which of the following is true of the increase in sales promotion by brand managers? B. help marketers provide extra value to consumers without having them do anything more than purchase the product. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. A. Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? This is particularly true when competition is intense, when there is a long buying cycle, or when companies are selling highly technical products or expensive products with lots of options. A) provides a tangible incentive to buyers B) provides accountability to marketing managers C) enables company to build its database D) builds long-term brand awareness E) develops relationship with customers 95. Which of the following is an advantage of using online sales promotions? ... One of the advantages of sales promotion is that it: answer choices . Basically, sales promotion supplements other promotional activities viz: advertisement, personal selling etc. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. It is considerably more effective in obtaining a sale and gaining a satisfied customer. 109. C. sales promotions such as coupons and price discounts. A major reason for decrease in sales promotion is that customers have become less brand loyal. 122. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. One objective of trade-oriented promotions is to encourage retailers to display and promote an established brand. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. If someone can get your product at a lower price for a certain period of time, it’s complicated for him/her to accept the following price rise without changes in the purchase behavior. _____ is a sampling method in which the product is delivered directly to the prospect's residence. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Bundles. Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? 59. B. consumer franchise-building promotions. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. B. Ingredient-sponsored cooperative advertising. 42) Which of the following is NOT an advantage of using sales promotions? Which of the following statements describes how brand equity is affected by the increased use of sales promotion? Which of the following promotions is targeted toward the trade rather than consumers? Which of the following is a disadvantage of bounce-back coupons? Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. They do not attract nonusers of a particular brand. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Laptop computer . B. b. This is an example of _____ advertising. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Why have loyalty programs become so popular with marketers? As the noise of competitors rises, you will find more and more companies using sales promotions techniques. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. Which of the following is an example of sales promotion? Trade promotions should have clear, limited duration to drive a sense of urgency and speed up sales. B. Coupons are often used by consumers who are already loyal to the brand. 111. 88. Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. Media support for a sales promotion program is typically considered optional. The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Garden rake . The managers of a fast-food chain want to publicize their restaurants. A manufacturer of skis and skiing accessories provides sales personnel in ski shops with instruction classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. A _____ is a promotion where winners are determined purely by chance. Which of the following is an advantage offered by co-branding? Sales promotions are typically not considered a part of the IMC planning process. Which of the following statements is true of slotting allowances? 62. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. The toy was only available for a limited period. A. purchase behavior is attributed to an external incentive. Which of the following is a disadvantage of couponing? 113. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. The use of newspapers and magazines as couponing vehicles has increased dramatically since the introduction of FSIs. D. Sales promotions are typically used by brand managers to meet quarterly goals. Brand managers tend to ignore sales promotion due to its primacy effect. They are designed to increase long-term brand preference. 66. A. It can be difficult to estimate how many consumers will use a coupon and when. 64. 89. Joint promotion which link the buying of one service to another. A. ANSWER: (3) Developing sales promotion program, ANSWER: (1) Not to create immediate demand, ANSWER: (2) Instant draw and assigned gift. Which of the following is an advantage of the sampling method of sales promotion? Offer different promotions depending on the season and time of year, e.g: back to school offers or special Christmas discounts. Loyalty programs support the goal of customer retention. Many brand managers believe that sales promotions cannot be used to defend against competition. 69. Which of the following statements about event sponsorships and event marketing is true? B. A) provides a tangible incentive to buyers. Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . © Copyright 2016. Sales promotions are special incentives or excitement-building programs that encourage consumers to purchase a particular product or service, typically used in conjunction with other advertising or personal selling programs. In the words of Roger A. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. 54. _____ is generally considered the most effective method for generating trial of a new product. Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. 98. Sales promotion could promote these products successfully. B. can be used to generate excitement and involvement with a popular and timely event. C. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. A brand that is constantly promoted may lose perceived value. 2. Promotion based on price creativity, where additional benefits are informed through price adjustments as used in restaurant… A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. This is an example of a. According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). 82. It is typically distributed through checkout counters. 52. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. E. Consumers gain a greater appreciation for a product's benefits. Advertising implemented by retailers and paid for, at least in part, by a manufacturer is called, 116. The PC manufacturers are using. Nearly _____ percent of consumers use coupons on a regular basis. Sales promotions draw attention to a particular product or service being offered. 77. 118. This is an example of a. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. This is an example of, 102. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. It can eliminate idle cycles in … The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. D. are cost effective and can be targeted to specific categories of consumers. A sales promotion is a marketing tactic used by retailers to drive sales. Which of the following is a limitation of sampling through the mail? 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