There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. So there you have it – everything you need to know about creating an author newsletter. A lot of authors don't have a newsletter, but an author newsletters are an incredibly useful tool. Show them how to get more of it. “Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. Stories To Tell is a full service book publishing company for independent authors. How to. Some authors only send them out when they are releasing a new book. Monthly is the safest option, according to novelist Katie Rose Guest Pryal: Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. Insert links to blog, website, Amazon and Goodreads author pages, and reviews. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. Newsletters are some of the greatest marketing tools an author has. The only difference is that this one includes a collection of books from multiple authors. Create a Newsletter in InDesign. An email newsletter is a virtual newsletter sent via email to … Newsletters can be produced in several formats. But what do you write in order to keep the newsletter fresh and engaging? You wrote a newsletter, article, or white paper, sent it to your readers, and they either read it or ignored it. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. With the right incentive, you’ll be amazed how many people will sign up for your newsletter. Though you want to keep your readers happy, make sure to have an unsubscribe link somewhere in your newsletter. To get you started, check out these topic ideas and our tips on how to kickstart your writer’s blog. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. We’ll also take you through the steps for setting up your newsletter, and talk about what sort of content you might like to include. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. You can also do throwbacks to past posts for those who might not have already seen them. We specialize in sophisticated, unique illustrated book design. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. Let’s look at the process, step by step. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. Having a newsletter can be the very best way to reach more readers and sell more books. Let’s jump in and see what a good author newsletter should look like. Create a contest. Now you know why you need an author newsletter, it’s time to learn how to create one. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Others mail one out every quarter or as often as every month. Talk about your recent and upcoming releases. Even if you are posting regularly on Facebook and Twitter, you are still only reaching a fraction of your readers. Who doesn’t love to ‘meet’ the person behind the books they love, and get a window into their life and creative process? It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. Once you do have the technicalities smoothed out of signing people up for your newsletter, post a link on twitter and Facebook, both your professional and personal accounts. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. There are several different online programs capable of managing your e-mail list, saving your newsletters, and keeping track of how many people read what you send, Mailchimp being one of the most popular. Try these 50 suggestions for author newsletter content. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. You’ll find that once you have the hang of creating newsletters, your program will make the whole process quite simple. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. But we’re here to explain why an author newsletter is an invaluable tool for authors (especially indie ones). ‘You’re telling me I need to add another online element as well as a website, a Facebook page, Twitter and Instagram accounts, Pinterest boards…?!’. ... You create a personal connection with your readers, making them your friends. Display social media links. You don’t need to worry about working out the code for the subscription form yourself; whichever newsletter program you’ve chosen will provide instructions on their website for embedding a sign-up box. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! When it comes to email newsletter design and layout, there are some best practices to follow. (It’s legally required. With the right motivation, you’ll get a good start on a list of people who already love your work. Here’s why: Social Media Changed Everything. Ask yourself, “How will this benefit them?” If you add value to the lives of your readers, they’ll be more likely to read what you send and share it with others. Even better news? The newsletter below is another good example of offering a box set to your subscribers. A regular newsletter keeps you at forefront of readers’ minds and provides an insight into who you are as an author and a person. ... which means that many of our articles are co-written by multiple authors. While not overwhelming the reader, make sure to take advantage of the space available. How to Create an Author Newsletter Another way to spread the word about your new book and keep readers updated is through an email newsletter. Never add anyone to your list without asking them first. How to set up your author newsletter. include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. Create . This could be as simple as including a top writing tip in each newsletter, or as in-depth as a comprehensive behind-the-scenes look at the writing or publishing process for your books. How do I get people to sign up for my newsletter? There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! For example, if you’re a fiction writer, offer an e-book of your short stories. No matter which newsletter manager you choose, they will have user-friendly templates you can tailor to your own author branding so your look is the same across all your online platforms. It’s best to do this with some small, unobtrusive icons. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. Most authors immediately think Amazon is the only place to sell a book. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. But building relationships with your readers doesn't happen overnight; it … Though it has paid accounts, the free one lets you have up to 2,000 subscribers to whom you can send a total of 12,000 e-mails a month. While selling your books is a major goal of establishing a regular newsletter, it should never be all about you and your marketing efforts. An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. 1. 47. When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles It shouldn’t just be all you, you, you; yes, your readers are obviously interested in updates if they’ve signed up, but a bit of variety is nice! It’s important to make it as easy as possible for subscribers to sign up to your newsletter. Not long ago, publishing was a one-way street. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. What’s an email newsletter? Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. 50. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. We tend to agree. A few programs, including MailChimp, are free until you reach a certain number of subscribers. Share subscription links whenever you participate in FB parties, guest blog, etc. Relationships are all about creating connections, and sending a regular email newsletter is a fun way to do just that. Perhaps the most important benefit is that regular email contact helps you create an additional connection with readers, beyond your books and your social media presence. With the high amount of e-mail these days, I wouldn’t recommend you send one more often than once a month as they can become repetitive and thus ignored. Silver Spring, MD When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. Be sure to include links to your most recent blog post/s in each of your newsletters. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! Once the offer is up and running, you can then tell people about the free sample when you meet them and if they like it, they’ll come back to buy your full-length books. Cover and title reveals are the most obvious option, but you might also like to offer additional sneak peeks with things like excerpts and ‘first looks’ at upcoming books. Try to include things readers might find helpful, entertaining or insightful. Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? This should be easy to see – perhaps even appearing as a permanent sidebar or footer on every page of your site. Try a simple A/B test on your subject line. Getting Started: Newsletter Size and Dimensions No matter what design you choose, make sure it’s easily viewable on smart phones as well. We’ve talked before about the importance of building your author platform. You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. One of the most exciting benefits you can offer to newsletter subscribers is access to exclusive reveals for your books. You don’t want to annoy people or drop off their radar completely. Don’t just send one email. And speaking of blogging – whenever you contribute a guest blog, you should use it to your newsletter’s best advantage by including a subscriber link in every post. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. You can still keep the regular engagement going by only mailing once a month. You might also like to include a pop-up invitation to subscribe, but be sparing in your use of this tactic – visitors will get annoyed if they’re interrupted by a pop-up on every page. Click to tweet. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Send many. Newsletter subscribers might also be interested in additional exclusive content such as deleted scenes or prequels, but we’ll talk more about those below. You don't have to run a big business to create your own newsletter. Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. If you send it more frequently, readers feel like they’re getting spammed. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Mailchimp also integrates with Facebook, Twitter, and Wordpress so people can sign up for your newsletter through various platforms. Once you tell your readers how often they’ll get a newsletter though, stick to your schedule so they can look forward to receiving it and know you follow through on your word. Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … These readers already like your work. Make sure your newsletter design follows your branding guidelines and remains consistent all throughout and from volume to volume. How to Create a Newsletter Design in 7 Steps. It could also be a great spot to feature your book covers. Choose a newsletter program to use That’s right. For businesses, the most economical and readily acceptable formats are plain text emails, HTML emails, HTML … To create this article, 37 people, some anonymous, worked to edit and improve it over time. To create a newsletter that gets results, use the following eight components. If you’re stuck between two book cover … You’ll also want to include high quality images to add color and catch people’s eyes. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. Chances are, your readers will like the same sort of books that you do, especially if you mainly read within the genre you write. 48. It’s gold in terms of marketing and you don’t want to lose it. Make social videos in an instant: use custom templates to tell the right story for your business. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. The aim is to constantly build your subscriber base and increase your reach. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. End of story. Never give out your e-mail list to anybody else and assure your readers their information is kept private. Five things you can include in your author newsletter 1. Follow some important tips to create the best newsletter for your small business. It’s considered “spam” and they’ll simply delete whatever you send. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Calls for feedback. Include Helps and Links. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. She divides her emails into different sections, including: Let’s delve a little deeper into the elements you might wish to include in your own author newsletter. You should also post teasers about what’s going to be in your upcoming newsletters in order to pique people’s curiosity enough to sign-up ahead of time. Once you’ve picked a starting point, you can customize the look to your tastes, inserting places for texts and pictures, tailoring it to what kind of content you’ll be featuring. In the footer of every newsletter, you should include links to your social media platforms and website, as well as direct links to where people can purchase your books. What are some of your favourite author newsletters? How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! So! Test the waters and see what works – it could be that a slightly shorter newsletter every two weeks gets a better response than a longer monthly one. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! Now you know why you need an author newsletter, it’s time to learn how to create one. If you don’t already have an author blog up and running, get to it! See the ‘What should I include?’ section below for some specific ideas on what your newsletter could include. Read on to learn what an email newsletter is and how to create an effective one for your small business. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. Many on your list arrived through contests and promotions. Formats . The Solution: An Author Newsletter. Your author email newsletter is one of the best ways to communicate with your readers. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. What have you used successfully in your newsletter? It’s a great place to update your readers with upcoming releases and events, divulge behind the scenes information, and share topical discussions you know they’ll be interested in. Everyone loves to be asked for advice. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. Remember to keep promoting your newsletter even after you’ve sent out the inaugural issue. Here's how to write newsletter content your subscribers will find relevant & interesting. An important part of that platform and online presence is an author newsletter. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. These elements apply regardless of whether you're creating an email or print version. Your author newsletter needs to go out on a regular schedule, but be warned: emailing subscribers too regularly could see you landing in the ‘spam’ folder, or have people’s fingers inching towards that ‘unsubscribe’ button. Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. It’s all about balance. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. We know, we know. 1. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days. However, we don’t recommend sending emails any more frequently than once every two weeks, or less frequently than once every month. While your main articles can go in the central column, consider adding a sidebar as well. Image courtesy of Sidewages.com on Flickr under Creative Commons. How often you mail out a newsletter depends entirely on you. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Some ideas for bonus free content include: You might also like to run competitions or giveaways exclusive to your subscribers, where they can win a copy of your book or some literary ‘swag’. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. The 4 Content Types When I first decided to start an author newsletter, […] What do you like to see in an email from an author? In this article, we’ll talk about email marketing for authors and how to create an effective newsletter campaign that will help you to connect with your subscribers. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. United States. It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. Make sure to back up your e-mail list. With such a user-friendly interface, creating a professional-looking newsletter is easier than you think. 49. They’re also a great enticement for new subscribers to sign up. If you send it less frequently, readers lose touch with who you are.”. Begin a campaign on social media promoting your brand-new newsletter. If you write poetry books, design a small e-book with samples from all your published work. 616 votes - 76%. We’ll talk more about these below. You can also add your two cents about what you love and hate about author newsletters here. Share with us in the comments! Almost everyone uses email, making it a great tool to use to reach out to your audience. Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. Susan Dennard’s author newsletter archive is an example of a good balance of content. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. If they like what they read in one form, the more likely they are to check out the others. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. Add a table of contents (lengthy newsletters). It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. This article has been viewed 590,521 times. With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. Here are some great author email newsletter ideas you can use in your email marketing: You should aim to include a good balance of content in your author newsletter. We provide editing, design, publishing, and marketing of fiction and non-fiction. You might like to talk about current news in regards to your books and writing; give an update on where you’re at with your latest book; or even just write about something that’s been on your mind or happening in your life. Draw on your own areas of interest and expertise to diversify the content you’re offering. Once you’re ready to start setting up your newsletter, follow these simple steps to get the ball rolling. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. As we mentioned above, the first few months of your author newsletter are a great time to test the waters a little – finding out what works and doesn’t work, and refining your content to find that perfect formula and balance. However, it does come down to what suits you and your subscribers best. ). It’s nice to include a short general message or update in every newsletter as an introduction. A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. How to Start a Newsletter. People love freebies, and a little bonus might be what it takes to get them entering their email address. It’s also a nice way to show support for other authors. So how often should your newsletters go out? Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. An email newsletter can serve an essential role in your overall marketing communications strategy if done right. ‘Wait a minute,’ you’re probably thinking. If you missed it, check it out! Author newsletters help you build relationships with your reading audience. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. We’ve put together this resource of many great author email newsletter ideas of what to include. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. To encourage people further, you might want to offer something in return for subscribing. So! You must send a newsletter on release day. 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